– Reports that #RoyalMail will lose £10m on letters and £15m on parcels per day of strike action
– Factors behind the decline in letter volumes
– Will strike action accelerate the rate of volume decline?
– Potential responses to falling letter volumes and increasing operating costs
– Royal Mail management playing hardball with the CWU
– Maximising shareholder value
– Winning over employees and unions
– La Poste (France)
– Royal Mail’s share of the UK B2C parcels market
– The Royal Mail brand
– Communicating a strategic vision to stakeholder groups
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