Last Mile Experts

Major supermarket chain #Carrefour has released its new digital strategy, and it wants to triple e-commerce sales by 2026! Marek Różycki (Last Mile Experts) and Ian Kerr (Postal Hub Podcast) analyse delivery’s role in achieving this target:
– Existing delivery modes: click-and-collect, home delivery, same-day delivery
– Express delivery (within 3 hours) and quick commerce (within 15 minutes)
– Customers want instant gratification when shopping online
– Software is key to last mile success
– Carrefour’s physical infrastructure
– Delivery partnerships (residential and out-of-home)
– #Cainiao cooperating with Carrefour in Poland for parcel lockers
– Ultrafast delivery apps, and Carrefour’s investment in Cajoo
– Limited SKUs for ultrafast delivery
– Showing customers delivery options when shopping online
– Alerting customers to environmental impact of various delivery options
– Marketplaces

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