Google’s Gmail parcel tracking – how could it shake up the last mile?

Ian Kerr and Marek Różycki offer their reaction to the news that Google is adding parcel tracking features to its Gmail service, and discuss how it could influence the last mile.

In this week's video:

0:00 - Intro
1:09 - Why are Google doing this?
2:40 - A "super app" for tracking parcels
3:55 - Google's vs Amazon
5:05 - How a "super app" may work
6:02 - Why the app could prove popular
7:44 - Google's future role in the last mile

What is your reaction to this story? Let us know your thoughts in the comments.